How to Deal with Unsatisfied Clients

Dear Rima

I need your very straight advice. What if you have a very annoying client who is not satisfied with the photoshop we do for her wedding album? As she saw her cousin’s images that I took, she started to complain that her images is not as good compared to her cousin although her cousin spent way more money on the decoration and other details. What do I do with her??

Please. Please. Give me your advice please!

Sincerely,
Severely Annoyed

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Dear Severely Annoyed,

I know exactly how you feel. The third year of my business, I had a client who just wasn’t happy with her photos. Apparently she didn’t like the curtain color in the room & believe me there were just 2 rooms in her suite. The other one had a huuuuge bed & no space for the couple or my team to stand. I mean, I am a photographer, not the hotel’s interior decorator.

Now that I know better, I’ve become very open about this with the brides and I discuss these details in advance like: its not my style to change the backgrounds of the photos so they let me know if they like one room of the suite better than the other, if they have a preferred face-side, if they have marks/scars that they worry about, etc.

**Here is my advice to you love: you may ask the bride to meet you (or your editor) in person and make the changes exactly how she wants them to be.

At the end of the day, she’s the client and its her wedding photos. I completely understand that some clients are harder to please but I suggest you schedule plenty of time to meet her in person. Meeting her will validate two things: (1) you care and are willing to do anything in your power to make her happy & (2) it’ll fasten up the process and you can finish the albums ASAP.

Always put extra care, be extra polite, and try to be super fast with the clients who may turn out to be not-so-easy. Just so you can finish and deliver their albums in less time.

I hope you stay strong, give a top-notch service to the bride, and take your customer-service to the next level. The best thing will be when this specific bride refers you to her family/friends for your ahmazing service, inshaAllah!

Love,
~ Rima

How to Use Social Media Strategically

Dear Photographer Friends,

Before I start this post, here is the brutal-honest-truth: I’m not a social media specialist or a guru. But obsessively using social media for years, running a successful business and thriving it solely because of it, I can safely say that the following useful pointers may help you with some ideas on how to use social media more strategically.

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The biggest turn off for me is when I visit a photographer’s Instagram account (or any business account) and I can’t figure out what they do & where they are located.

  1. Clearly mention WHAT you do (wedding photographer, portrait photographer, etc).
  2. Do mention WHERE you are based (Dubai – UAE, NYC – USA, London – UK, etc).
  3. State HOW your prospective clients can Contact / Connect with you (email address, contact form, website/blog, phone number, direct message, etc).
  4. Make your Instagram grid & Facebook feed consistent (colors, style, etc).Rima_Hassan_Photography_instagram
  5. Post regularly. Avoid posting 4-5 photos a day and then long breaks. Pay keen attention to the time you are getting most engagement. Make your own posting schedule & patterns.
  6. Show Personality!!! People are investing more into WHO you are as a person. Show what books you are reading, what kind of pets you have, what cool places you are exploring, your favorite drink/food/place, etc. Give people a reason to connect.
  7. Create Content. Show the process or before/after photo of your work. Answer frequently asked questions to help those who are starting out as well as to your clients.
  8. STOP turning your Instagram/Facebook profiles/captions into advertisements. It is okay to post occasional ads but people are more interested in behind-the-scenes and reading about your clients, knowing the process of how you got that photo, etc.

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Friends, I hope this blog post helps you change a few things around and gets you to think more strategically.

I pray for your success & hope to celebrate it together virtually, so let’s connect on Instagram or Facebook. I’d love to meet you there!

Shine on,
~ Rima

Wanna Talk about Business?

Most people look at successful photographers/studios and think it is solely because of their amazing skills and techniques. Let Me. Tell You. The TRUTH!!!!

Honest equation of being a successful photographer/studio =  20% of Photography and 80% BUSI-NESS! (get it, busy-ness/business 😉 )

I’ll tell you what…if you are an aspiring photographer, it is easy to find photography techniques on Google. You may also learn by trial-&-error & self-teaching. But one thing that most people will not teach you is how to run the photography, or in fact ANY, business!

Very very fortunately, I graduated with a business degree (majors: marketing & management – graduated with honors – on full scholarship!) So here is my humble proposal to YOU!

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  1. Do you want to learn about photography business?
  2. Need help with marketing & social media?
  3. Wanna learn how to write emails/contracts?
  4. Need help selling your services?
  5. Want to build a brand?
  6. Want to be your own boss?

If you answer YES to at least 2 of the questions above, you wouldn’t want to miss this chance. I’m hosting the very first Rima Hassan Photography’s Mixer on 9th December 2017 from 3pm-5pm in Jumeirah area, Dubai, where I will be answering all of these (and some more…) questions. And YOU are cordially invited. Only a couple of seats are left & registration will close on 7 December 2017. All you need to do is fill out the form on THIS LINK.

I hope you join me to celebrate photography & talk business!

GirlBoss,
~ Rima