How to Use Social Media Strategically

Dear Photographer Friends,

Before I start this post, here is the brutal-honest-truth: I’m not a social media specialist or a guru. But obsessively using social media for years, running a successful business and thriving it solely because of it, I can safely say that the following useful pointers may help you with some ideas on how to use social media more strategically.


The biggest turn off for me is when I visit a photographer’s Instagram account (or any business account) and I can’t figure out what they do & where they are located.

  1. Clearly mention WHAT you do (wedding photographer, portrait photographer, etc).
  2. Do mention WHERE you are based (Dubai – UAE, NYC – USA, London – UK, etc).
  3. State HOW your prospective clients can Contact / Connect with you (email address, contact form, website/blog, phone number, direct message, etc).
  4. Make your Instagram grid & Facebook feed consistent (colors, style, etc).Rima_Hassan_Photography_instagram
  5. Post regularly. Avoid posting 4-5 photos a day and then long breaks. Pay keen attention to the time you are getting most engagement. Make your own posting schedule & patterns.
  6. Show Personality!!! People are investing more into WHO you are as a person. Show what books you are reading, what kind of pets you have, what cool places you are exploring, your favorite drink/food/place, etc. Give people a reason to connect.
  7. Create Content. Show the process or before/after photo of your work. Answer frequently asked questions to help those who are starting out as well as to your clients.
  8. STOP turning your Instagram/Facebook profiles/captions into advertisements. It is okay to post occasional ads but people are more interested in behind-the-scenes and reading about your clients, knowing the process of how you got that photo, etc.


Friends, I hope this blog post helps you change a few things around and gets you to think more strategically.

I pray for your success & hope to celebrate it together virtually, so let’s connect on Instagram or Facebook. I’d love to meet you there!

Shine on,
~ Rima


Wanna Talk about Business?

Most people look at successful photographers/studios and think it is solely because of their amazing skills and techniques. Let Me. Tell You. The TRUTH!!!!

Honest equation of being a successful photographer/studio =  20% of Photography and 80% BUSI-NESS! (get it, busy-ness/business 😉 )

I’ll tell you what…if you are an aspiring photographer, it is easy to find photography techniques on Google. You may also learn by trial-&-error & self-teaching. But one thing that most people will not teach you is how to run the photography, or in fact ANY, business!

Very very fortunately, I graduated with a business degree (majors: marketing & management – graduated with honors – on full scholarship!) So here is my humble proposal to YOU!


  1. Do you want to learn about photography business?
  2. Need help with marketing & social media?
  3. Wanna learn how to write emails/contracts?
  4. Need help selling your services?
  5. Want to build a brand?
  6. Want to be your own boss?

If you answer YES to at least 2 of the questions above, you wouldn’t want to miss this chance. I’m hosting the very first Rima Hassan Photography’s Mixer on 9th December 2017 from 3pm-5pm in Jumeirah area, Dubai, where I will be answering all of these (and some more…) questions. And YOU are cordially invited. Only a couple of seats are left & registration will close on 7 December 2017. All you need to do is fill out the form on THIS LINK.

I hope you join me to celebrate photography & talk business!

~ Rima