Often I get questions from photographers asking about how to price their photography services. Although there isn’t one specific answer to this question because several things need to be considered while pricing your services (such as: different markets, clients’ spending on weddings, your experience, demand, etc). But following principles may help you with pricing your wedding photography services.
Costs must be covered.
Make sure your fixed costs are well taken care of (studio rental, assistant/second shooter, online gallery, album printing, etc). Know your fixed costs, variable costs, and then add your salary so you don’t end up working for free.
Demand of your services.
As tempting as it is to compare yourself to other photographers, don’t establish your worth based on their work/pricing. If you think you are worth $5000 and your clients are willing to pay, kudos to you. If you are in high demand & seem overbooked, it is about time you raise your prices a little but If your bookings are decreasing, there is a good chance you’ve raised your prices too high.
Adjust pricing over time.
If you are starting out my friend, it is okay to test the waters. Don’t hesitate to adjust your pricing gradually overtime as wedding season & demand fluctuates. Adjustments is also required if your fixed costs increases. Try at your own pace and improvise your pricing based on what needs to be done.
I hope this blog helps & wish you much success with your business.