How to Use Social Media Strategically

Dear Photographer Friends,

Before I start this post, here is the brutal-honest-truth: I’m not a social media specialist or a guru. But obsessively using social media for years, running a successful business and thriving it solely because of it, I can safely say that the following useful pointers may help you with some ideas on how to use social media more strategically.

How_to_Use_Social_Media_Strategically

The biggest turn off for me is when I visit a photographer’s Instagram account (or any business account) and I can’t figure out what they do & where they are located.

  1. Clearly mention WHAT you do (wedding photographer, portrait photographer, etc).
  2. Do mention WHERE you are based (Dubai – UAE, NYC – USA, London – UK, etc).
  3. State HOW your prospective clients can Contact / Connect with you (email address, contact form, website/blog, phone number, direct message, etc).
  4. Make your Instagram grid & Facebook feed consistent (colors, style, etc).Rima_Hassan_Photography_instagram
  5. Post regularly. Avoid posting 4-5 photos a day and then long breaks. Pay keen attention to the time you are getting most engagement. Make your own posting schedule & patterns.
  6. Show Personality!!! People are investing more into WHO you are as a person. Show what books you are reading, what kind of pets you have, what cool places you are exploring, your favorite drink/food/place, etc. Give people a reason to connect.
  7. Create Content. Show the process or before/after photo of your work. Answer frequently asked questions to help those who are starting out as well as to your clients.
  8. STOP turning your Instagram/Facebook profiles/captions into advertisements. It is okay to post occasional ads but people are more interested in behind-the-scenes and reading about your clients, knowing the process of how you got that photo, etc.

Rima_Hassan_Photography_Instagram_tips

Friends, I hope this blog post helps you change a few things around and gets you to think more strategically.

I pray for your success & hope to celebrate it together virtually, so let’s connect on Instagram or Facebook. I’d love to meet you there!

Shine on,
~ Rima

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