Dear Photographer Friends,
Before I start this post, here is the brutal-honest-truth: I’m not a social media specialist or a guru. But obsessively using social media for years, running a successful business and thriving it solely because of it, I can safely say that the following useful pointers may help you with some ideas on how to use social media more strategically.
The biggest turn off for me is when I visit a photographer’s Instagram account (or any business account) and I can’t figure out what they do & where they are located.
- Clearly mention WHAT you do (wedding photographer, portrait photographer, etc).
- Do mention WHERE you are based (Dubai – UAE, NYC – USA, London – UK, etc).
- State HOW your prospective clients can Contact / Connect with you (email address, contact form, website/blog, phone number, direct message, etc).
- Make your Instagram grid & Facebook feed consistent (colors, style, etc).
- Post regularly. Avoid posting 4-5 photos a day and then long breaks. Pay keen attention to the time you are getting most engagement. Make your own posting schedule & patterns.
- Show Personality!!! People are investing more into WHO you are as a person. Show what books you are reading, what kind of pets you have, what cool places you are exploring, your favorite drink/food/place, etc. Give people a reason to connect.
- Create Content. Show the process or before/after photo of your work. Answer frequently asked questions to help those who are starting out as well as to your clients.
- STOP turning your Instagram/Facebook profiles/captions into advertisements. It is okay to post occasional ads but people are more interested in behind-the-scenes and reading about your clients, knowing the process of how you got that photo, etc.
Friends, I hope this blog post helps you change a few things around and gets you to think more strategically.